Let’s be real: Valentine’s Day is going to look different this year — but that doesn’t mean it has to be any less fabulous! 

Whether you're keeping it cazh at home or glamming it up to go out, here are 3 ideas from our Valentine’s makeup collection to match any celebration.

Valentine’s makeup idea #1: Low-key glow

Cozying up is a solid Vday strategy any year, but especially in 2021. It cuts way down on cost, stress and safety concerns. It puts you in the express lane to cuddletown. And it eliminates the hassle of trying to score a 7 p.m. res at your city’s hottest new club. 


The best way to channel cozy vibes: a dewy glow. Luminous skin looks good on everybody, and it’s super easy to achieve in just 3 steps.

1. Use a hydrating primer

Dewy makeup is all about refreshed skin, and that starts with primer. Opal Essence, our creamy serum primer, has a nourishing formula that never leaves skin looking dull or greasy. Just a few pumps give your skin an instant boost. 

2. Get your glow on

Once you’ve applied your makeup with your trusty BB, grab a good highlighter. Glass Glow Shinelighter is extra glossy so it ensures your skin will find the light in any setting. Swipe it on any of these spots:


3. Set it off

Last but not least, finish your face with setting spray. Our Re-Dew Fresh & Refresh Spray helps you lock your dewy look in place, and you can reach for it anytime you need a refresh as the night goes on. 

Remember: With a low-key look, less is more, so keep your makeup simple. We’re not tryna give the Joker a run for his money, mmkay? 


Valentine’s makeup idea #2: Intimate & iconic

Real talk: Many of us have had plenty of one-on-one time over the past year.


Sometimes space is sexy! If you find yourself full-up on quality time, an intimate dinner party with your inner circle may be just what you need to refresh and reconnect. 

An intimate setting calls for a simple, iconic look: winged eyeliner. Open up your eyes with this easy 2-step process.

1. Get a Wing Man

In order to achieve QIL status, you need a WING MAN. Our curved eyeliner brush creates a steady flick every time, even if you’re usually a little shaky. Just follow our step-by-step guide to flick your way to fabulous in no time. 

2. Shimmer & shade

Once your eyeliner’s in place, swipe on a subtle shimmer using the SHADY LADY All-Over Eyeshadow Brush. Stick with something close to your skin tone so you don't distract from your eye-catching eyeliner, or go ultra-subtle with a simple swipe of Glass Glow Crystal Clear Shinelighter. Add a glossy lip and you’re good to go. 

Valentine’s makeup idea #3: Full-on FACE

Quick poll: Anyone feeling antsy out there? Just us?


If February finds you unsatisfied with living that couch life and you’re finally getting out for a spin, here’s the plan:

1. Dust off your skills

If you’re going out, you’re gonna want to DO. IT. UP. 

Based on your venue and vibe, mix and match tips from these articles to create the perfect Vday lewk:


2. Mask up

Real talk: A mask is a boring proposition at this point, but here’s the thing: It’s never been more important to wear one! Luckily, it’s easy to sweeten your sitch by adding our sparkly pink mask to your rotation.

Beautyblender Masks

Bonus: It’s really easy to show a little ❤️ to your socially distant loved ones by sending them this dose of pink perfection in the mail. Spread love, not Corona! 


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