Privacy Policy

Effective November 1, 2020.

Rea.deeming Beauty, Inc. dba Beauty Blender (“we,” “our,” “us”) respects the sensitive nature of any personal information you provide to us.  We have created this Privacy Policy to demonstrate our commitment to the privacy of those who use our website at https://www.beautyblender.com/ (“Site”) and use and purchase our products (collectively, “Services”).  This Privacy Policy describes our information collection, storage and disclosure practices and the choices you have regarding how your personal information is collected and used by us and third parties who assist us in providing Services.

Residents of the European Economic Area (“EEA”), which includes the member states of the European Union (“EU”), should consult the sections of this policy relating to the “Rights of EEA Residents” and “International Data Transfers” for provisions that may apply to them.

California residents should consult the section titled “Your California Privacy Rights” for rights that apply to them.

 

We reserve the right to change this Privacy Policy at any time.  In the event we make changes to this Privacy Policy, such policy will be re-posted in the “Privacy” section of our Site with the date such modifications were made indicated on the top of the page or we may contact you to inform you about the revisions with a link to the revised Privacy Policy.  All changes are effective on the date listed at the top of this page and will apply to all information that we have about you.  Your continued use of the Site or the Services after any change is posted indicates your acceptance of the changes and your continued consent to our collection and processing of your Personal Information.  If at any point you do not agree to any portion of the Privacy Policy then in effect you should immediately stop using the Services. 

Because this Privacy Policy contains legal obligations we encourage you to review this Privacy Policy carefully.  If you have any questions concerning this Privacy Policy or our information collection, storage and disclosure practices, please contact us at privacy@beautyblender.com  or mail us at 3864 Courtney Street, Suite 280, Bethlehem, Pennsylvania 18017.

Personal Information That We Collect and How We Use It

We may collect certain Personal Information about you when you visit the Site, establish an account, make a purchase, contact us, participate in certain special offers, purchase a gift card, subscribe to our newsletter or publications or otherwise avail yourself of our Services.  “Personal Information” is information that may be used to directly or indirectly identify you, including your name, email address, physical address, phone number or other information about you.  The majority of such Personal Information is collected when you register with the Site, use our Services, including purchasing Products, subscribe to updates, sign up for our mailing list, contact customer service, post reviews or submit user-generated content to the Site, or otherwise provide us with your contact information.  Some of this Personal Information will be required if you wish to partake in the Services that we provide, including making purchases of Products through the Site.  

The majority of such Personal Information is collected when you register for or use our Services.  Some of the Personal Information that we collect is required if you wish to partake in certain Services that we provide. 

In general, the type of Personal Information we collect includes, but is not limited to:

We and our partners may use that information to maintain regular communication with you as may be needed to inform you of offers, updates and other information regarding us.

Use of Personal Information

We use this Personal Information to: (i) add you to our e-mail lists; (ii) register you for an account; (iii) provide the Services you have requested, including processing orders; (iv) guard against potential fraud; (v) contact you or send you offers; (vi) provide answers to your inquiries or questions; and (viii) maintain regular communication with you as may be necessary to inform you about our Services.

Please note that we will only collect your credit card or other payment information if you choose to purchase our products online via the Site. If you do make such an online purchase, our payment processing partner will collect your payment information and process your payment. We do not store any credit card information or share it with anyone other than our payment processor.  We also do not have access to your full credit card number.

Social Networks

If you choose to connect to our Sites through a third-party social network such as Facebook, Twitter, Instagram, Pinterest, YouTube, Google+ or other networks (each, a “Social Network”), we may collect Personal Information from your profile on such Social Network, such as your name, user name, and e-mail address.  In addition, our Sites offer features that will allow you to share information from our Sites to a Social Network or share information from our Social Network sites.   If you decide to use such features, they may allow the sharing and collection of information both to and from such Social Network so you should check the privacy policy of each Social Network before using such features.  It is entirely your choice whether you post information to any Social Network site.  Please be aware that if you post information publicly on Social Network sites that they may be visible to the general public. 

Privacy in Submitted Materials

If you submit product reviews or comments to us, such reviews or comments may be displayed on the Site.  By submitting such materials, you forego any privacy rights in such materials.  We may share product reviews and postings submitted by you with third parties.  We will not include any Personal Information with the product reviews that we share with such third parties, but may include your first name with the contents of the review or posting.  Please consult the Terms of Service relating to submission of Personal Information to the Site.

Non-Identifiable Data and Aggregated Personal Information

Regardless of whether you join our mailing list or submit information to us, we and third parties performing services for us may send one or more "cookies" to your computer when you visit the Site.  Cookies are small text files placed on your web browser when you visit our Site that store information on your computer, such as your Site preferences.  We use cookies when you sign in to keep track of your personal session.  We also use cookies to track your activity on the Site as a unique person.  For security purposes, all of this information is stored in encrypted form.  This data may be used to display information about our Services and products on websites operated by third parties.

You can set your web browser to inform you when cookies are set, or to prevent cookies from being set altogether.  Please note, however, that if you decline to use cookies, you may experience reduced functionality and slower site response times.  

We or our service providers including Google Analytics may also collect web surfing data related to your use of the Site.  Such information may include: your Internet Protocol (IP) address, browser type, and internet service provider (ISP); your operating system; which of our web pages you access and how frequently you access them; referral or exit pages; click stream data; and the dates and times that you visit the Site.  This data may be collected using cookies, web beacons, page tags or similar tools.  As with cookies, the web surfing information is anonymous, "click stream" transactional data that is not associated with any users as individuals. 

Web surfing data and similar information may be aggregated for administrative and analytic purposes.  We may, for example, use this aggregated information in the administration of the Site or share it with third parties to improve its usability and to evaluate the success of marketing and advertising campaigns, search engine optimization strategies, operation and effectiveness of pages on our website, and other marketing activities.  We also use it to help optimize the Site based on the needs of our users. 

Targeted Advertising

We may engage certain third-party ad network service providers, such as Google Adwords or Criteo, to serve advertisements on our behalf across the Internet and to provide analytics services. These entities may utilize Cookies or other technology (including within the ads) to collect information from you such as your IP address, web browser, pages viewed, time spent on pages, how you use our Website, items you put in your basket, any links you click on, and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content or products, measure the effectiveness of ad campaigns, determine the proper amount of repeat views of a given ad, and deliver advertising and content targeted to your interests on our Sites and other websites (also known as “interest-based advertising”). 

How and When Your Information Is Shared With Other Parties

We will not disclose, rent or share your Personal Information with other parties, except as disclosed below.    

We work with a number of trusted partners who may perform vital functions as part of our operations.  We do not share your Personal Information unless it is necessary to fulfill our responsibilities, including providing information or Services to you.

Additional Sharing of Information

We may engage third parties to help us carry out certain other internal functions such as account processing, client services, or other data collection relevant to our business.  For example, we may share information with our payment processors, although we do not store your payment card information in full.  Personal Information is shared with these third parties only to the extent necessary for us to process the transactions you initiate or perform other specific services.  

We may share your Personal Information with law enforcement or other government agencies as required by law or for the purposes of limiting fraud. We reserve the right to disclose your Personal Information when we believe that disclosure is necessary to protect our rights or to comply with a judicial proceeding, court order or legal process. We further reserve the right to disclose any of your Personal Information that we believe, in good faith, appropriate or necessary to take precautions against liability, to investigate and defend against any third-party claims or allegations, to assist government enforcement agencies, to protect the security or integrity of the Site or our services, or to protect the rights, property or personal safety of us, our users, issuers, or others.

We may share or disclose information that we collect from you, including Personal Information, if we are acquired as a result of a transaction such as a merger, acquisition or asset sale or if our assets are acquired by a third party in the event we go out of business or enter bankruptcy. 

We will not share your Personal Information if such sharing is prohibited by applicable privacy and data protection law, including, without limitation, the EEA’s General Data Protection Regulation effective May 25, 2018 or the California Consumer Protection Act (“CCPA”).

EEA Residents

 

This section of the Privacy Policy is applicable to residents of the European Economic Area (“EEA”).  The EEA consists of the member states of the European Union, i.e., Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and the United Kingdom, and Iceland, Liechtenstein, and Norway.  This section also applies to residents of Switzerland and, in the event of its departure from the EU, residents of the United Kingdom.   Residents of the EEA and Switzerland are referred to here as “EEA Residents.”

 

From May 25, 2018, all processing of Personal Information of EEA Residents is performed by us in accordance with the General Data Protection Regulation (2016/679) of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons regarding the processing of Personal Information and on the free movement of such data (“GDPR”).

 

Although we are based and operate in the United States and do not provide our Services through the Site to the EEA, we may obtain the Personal Information of EEA residents.  Under the GDPR, we are the controller and co-processor of the Personal Information of EEA Residents. Our purpose for collecting and processing Personal Information from EEA Residents is to provide them with information regarding our Services.  We do not, however, ship our products outside the United States from our Site.  The legal basis for collecting Personal Information is your consent to obtain information about our Services.  You may withdraw consent from receiving marketing and promotional communications by clicking the “Unsubscribe” link on the communication or contacting us at privacy@beautyblender.com.  If EEA Residents do not provide Personal Information to us or withdraw consent for processing such Personal Information, we may not be able to provide such residents with information regarding our Services.  You may still be able to obtain information regarding our products or purchase products through one of the sites run by our authorized distributors.

 

EEA Residents may obtain information about the Personal Information that we hold about them by contacting us at privacy@beautyblender.com

 

International Data Transfers

 

If you are resident outside the United States, including in the EEA, we transfer Personal Information provided by you for processing in the United States.  Under the GDPR, we are considered a “controller” and a “co-processor” of the Personal Information of EEA Residents.  By providing Personal Information to us for the purpose of obtaining information about our Services, you consent to the processing of such data in the United States.  The transfer of your Personal Information to the United States is necessary for the performance of a contract between you and us for obtaining Services.  You may always discontinue consent for obtaining information about our products, as outlined in the following section.

 

Please note that the United States does not have data protection laws equivalent to those in the EEA and other jurisdictions.

 

Notifications and Communications from Our Site

Communications Regarding Our Services

We will send you email notifications and free newsletters from time to time.  Some notifications are communications relating to us and our Services.  You may “opt-out” from receiving such communications by following the “Unsubscribe” instructions provided in the e-mail. 

Legal or Security Communications

We also send out notices that are required for legal or security purposes.  For example, certain notifications are sent for your own protection.  In other cases, these notifications involve changes to various legal agreements, such as the Privacy Policy or Terms of Service.  Generally, you may not opt out of such emails.

Deleting Your Information

If you want us to delete your Personal Information and your account, please contact us at privacy@beautyblender.com with your request.  We will take steps to delete your information as soon as we can, but some information may remain in archived/backup copies for our records or as otherwise required by law.

Personal Information Retention

 

We retain the Personal Information we receive as described in this Privacy Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.

 

Links to Other Sites

If you follow any links that direct you away from the Site, including links to sites offering events or providing information, among others, this Privacy Policy will not apply to your activity on the other Sites you visit. We do not control the privacy policies or the privacy practices of any third parties. 

Security Policy

We take commercially reasonable steps to protect our customers’ Personal Information against unauthorized disclosure or loss.  However, no data transmission over the Internet can be guaranteed to be 100% secure.  Therefore, while we strive to protect user information we cannot ensure or warrant the security of any information you transmit to us or from the Site.  You engage in such transmissions at your own risk.

If you believe your Personal Information is being improperly used by us or any third party, please immediately notify us via email at privacy@beautyblender.com

Children Under 13

Our Sites are restricted to the use of adults over the age of majority in their place of residence.  No portion of the Sites is directed to children under the age of 13.  Consequently, we do not knowingly collect personal identifying information from any person we know is a child under the age of 13.  In the event that we learn that we have collected personal information from a child under age 13 we will delete that information as quickly as possible.  If you are a parent or guardian of a child under 13 years of age and you believe your child has provided us with Personal Information, please contact us at privacy@beautyblender.com.

Your California Privacy Rights

 

The following section pertains to the rights of individuals or households in California (“California consumers”). 

Under certain circumstances, California Civil Code Section 1798.83 states that, upon receipt of a request by a California consumer, a business may be required to provide detailed information regarding how that business has shared that customer’s Personal Information with third parties for direct marketing purposes. However, the foregoing does not apply to businesses like ours that do not disclose Personal Information to third parties for direct marketing purposes without prior approval or give customers a free mechanism to opt out of having their Personal Information disclosed to third parties for their direct marketing purposes.

The CCPA (California Civil Code Section 1798.100 et seq.) provides California consumers with additional rights regarding Personal Information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly with a particular consumer or household. The categories of Personal Information we collect are generally described above but differ for individual consumers depending on the Services used by such consumers.

Under the CCPA, qualifying California consumers may have the following rights:

Right to Know and Right to Delete.

A California consumer has the right to request that we disclose what Personal Information we collect, use, disclose and sell. A California consumer also has the right to submit requests to delete Personal Information.

When we receive a request to know or delete from a California consumer, we will confirm receipt of the request within 10 business days and provide information about how we will process the request, including our verification process. We will respond to such requests within 45 days.

Right for Disclosure of Personal Information.

A California consumer may also submit requests that we disclose specific types or categories of Personal Information that we collect.

Under certain circumstances, we will not provide such information, including where the disclosure creates a substantial, articulable and unreasonable risk to the security of that Personal Information, customers’ accounts with us, or the security of our systems or networks. We also will not disclose California consumers’ social security numbers, driver’s license numbers or other government-issued identification numbers, financial account numbers, any health insurance or medical identification numbers, or account passwords and security questions and answers.

Submitting Requests

If you are a California consumer and would like to make any requests under the CCPA, please direct them as follows:

Beauty Blender Privacy Compliance,

3864 Courtney Street, Suite 280

Bethlehem, Pennsylvania 18017

privacy@beautyblender.com

Verifying Requests

If we receive any request we will use a two-step process for online requests where the California consumer must first, clearly submit the request and then second, separately confirm the request. We will use other appropriate measures to verify requests received by mail or telephone.

In submitting a request, a California consumer must provide sufficient information to identify the consumer, such as name, email address, home or work address, or other such information that is on record with us so that we can match such information to the Personal Information that we maintain. Do not provide social security numbers, driver’s license numbers, account numbers, credit or debit card numbers, medical information or health information with requests. If requests are unclear or submitted through means other than as outlined above, we will provide the California consumer with specific directions on how to submit the request or remedy any deficiencies. If we cannot verify the identity of the requestor, we may deny the request.

Although some browsers currently offer a “do not track (‘DNT’) option,” no common industry standard for DNT exists. We therefore do not currently commit to responding to browsers’ DNT signals.

Your Rights and Obligations 

We ask that you keep the Personal Information that you provide to us current and that you correct any information you have provided us by contacting us at privacy@beautyblender.com.   You represent and warrant that all Personal Information you provide us is true and correct and relates to you and not to any other person. 

If you are a resident of the EEA and wish to access or correct the Personal Information that we have about you or have any questions relating to the processing of your Personal Information, please contact us at privacy@beautyblender.com with the subject line “GDPR Data.” 

If you use the Site, you are responsible for maintaining the confidentiality of your account and for restricting access to your computer or device, and you agree to accept responsibility for all activities that occur under your account.