Introducing BESTIES ICONIC Limited Edition Starter Set

Best Sellers

We're Changing the Beauty Game

Clean and Cruelty Free
Made in the USA
Hulken x Beautyblender
Haven't you heard? Pink is in. Introducing Beautyblender Pink. Schlep your essentials, and look good doing it.
Effortless Makeup that Mimicks Skin
The Beautyblender is a versatile makeup sponge that can be used for practically anything in your makeup bag: foundations, bb cream, concealer, you name it.

What Sets Us Apart

20 Years of Experience

Founder Rea Ann Silva’s experience spans a 20-year journey as one of the most sought-after Hollywood makeup artists in the industry.

One-of-a-kind Sponge

The one-of-a-kind edgeless makeup sponge ensured her clients looked impeccable on camera in high-definition.

Continuous Innovation

Today, beautyblender continues to drive innovation with products that require minimal effort yet offer maximum results.

40% Off for our Pros

Beautyblender was born on-set by pro makeup artist Rea Ann Silva’s need to have the perfect tool for an easy application and flawless finish. Now, beautyblender makes it easy for our pro makeup artist community to keep their kits stocked with beautyblender essentials so we’re offering an exclusive pro discount of 40%* off our pro-kit orders, upon acceptance into our Artistry Program.

Use #Beautyblender in Every Step of Your Routine