![Our Story](http://beautyblender.com/cdn/shop/files/Rea_Ann_720x600_7cdb14ee-c9b3-46b3-85cb-0c68f5870f22.jpg?v=1712336276&width=720)
Our Story
Founder Rea Ann Silva’s experience spans a 30-year journey as one of the most sought-after Hollywood makeup artists in the industry. As the creative force behind beautyblender, she single-handedly changed the beauty game. The one-of-a-kind edgeless makeup sponge ensured her clients looked impeccable on camera in high-definition.
In the Press
Get the base right. No one should say ‘oh, your foundation looks good.’ Instead, people should be saying, ‘Wow, your skin looks incredible.’”
REA ANN SILVA, FOUNDER
![Driving Innovation](http://beautyblender.com/cdn/shop/files/PDP_Lifestyle_Our_Story_1440x1028_7d6fd68d-15bb-4593-8657-e1c377b106ab.jpg?v=1710969672&width=1440)
Driving Innovation
The category-creator quickly won countless beauty awards and is now beloved by both makeup aficionados and newbies as the go-to tool for achieving a perfectly blended complexion. Today, Beautyblender continues to drive innovation with products that require minimal effort yet offer maximum results.