Our Story

Founder Rea Ann Silva’s experience spans a 30-year journey as one of the most sought-after Hollywood makeup artists in the industry. As the creative force behind beautyblender, she single-handedly changed the beauty game. The one-of-a-kind edgeless makeup sponge ensured her clients looked impeccable on camera in high-definition.

In the Press
Get the base right. No one should say ‘oh, your foundation looks good.’ Instead, people should be saying, ‘Wow, your skin looks incredible.’”
Driving Innovation
The category-creator quickly won countless beauty awards and is now beloved by both makeup aficionados and newbies as the go-to tool for achieving a perfectly blended complexion. Today, Beautyblender continues to drive innovation with products that require minimal effort yet offer maximum results.