Creating a lighter footprint, we’re utilizing canister production with less water waste and off-setting CO2 emissions. We are committed to bringing a more sustainable process to all our products moving forward.
The latest innovation in our sustainable foaming process,our BioPlush™ foam is 60% plant based and delivers an unparalleled bounce and softness for an easily blended makeup application.
We’ll save over 3.4k pounds/1.58M grams of virgin plastic in the next year by making new products with PCR (post-consumer recycled) materials.
What else to know
How is the new Beautyblender Bio Pure™ different from the original Beautyblender? What changes did you make to the formula? We worked hard to replace a majority of our raw materials with a renewable plant-based pre-polymer for the foam while also improving the canister production process to include less water and CO2 emissions.
Is Beautyblender Bio Pure™ fully organic/plant-based? Our BioPlush™ foam is made from a 60% plant base of renewable sugarcane and produced with our proprietary 2-step foaming process which is used among all our sponges for a cleaner foam with no harmful chemicals. We are continually striving to create more sustainable options while maintaining the Beautyblender experience.
Does this work as well as the original Beautyblender? We’re proud to create another innovative Beautyblender that offers the same bounce and softness while blending makeup easily to a natural finish. Like the original Beautyblender, Bio Pure™ is designed to be wet. It will become mega soft and mimics pores to create a natural finish. Plus, it absorbs water, not makeup, so your fave formulas land on your skin, not in your sponge.
Why did Beautyblender create Bio Pure™? Beautyblender has always created responsibly from the first reusable sponge to sustainably sourced cleansers formulated nearly two decades ago by founder, Rea Ann Silva, a pro makeup artist. We know that creating a more sustainable future is integral and creating more eco-friendly products help consumers make more sustainable choices.