It’s no secret that at Beautyblender, we stan plant-based beauty products and eco-friendly makeup. As a professional makeup artist, our founder Rea Ann Silva knew from day one how important it was to build a sustainable makeup brand. And actually, reusability is kind of why we exist since the OG Beautyblender was the first ever, high-quality reusable makeup sponge! 

Today, though, the OG will have to take a backseat (okay, maybe just scooch over a little!) so we can introduce the latest addition to the family: the Bio Pure Makeup Sponge. Bio Pure, please come through!

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Bio Pure 101: Get to know our eco-friendly makeup sponge

Beautyblender Bio Pure is made of BioPlush™ foam. Formulated with a 60% plant base made from sugarcane, our latest innovation offers BB’s one-of-a-kind bounce while still blending makeup easily to a natural finish.

How do we do it? 

Bio Pure is made with our proprietary (aka super-secret, v. v. special 😉) 2-step foaming process. We use that to make all our sponges so you get a cleaner foam with no harmful chemicals. Because Bio Pure is made from a renewable plant base, you get the same ultra-plush softness as the original, and we get an even more sustainable production process. And you know what we (and LL Cool J) have to say about that?

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So… what else is new?

Glad you asked! 

BIO PURE Recycled Materials

With Bio Pure, even the canister is cutting-edge in the field of sustainable makeup brands. Our eco-efficient process creates less water waste and offsets CO2 emissions. In the next year, we’ll save more than 3,400 pounds of virgin plastic by making new products with PCR (post-consumer recycled) materials. That’s *roughly* the same weight of a small boat or an adult giraffe. Not too shabby!

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Why sugarcane, tho? 

Again, glad you asked! Anytime a renewable resource (in this case sugarcane) is used in place of a non-renewable one (fossil fuels), that’s good for the environment. Sugarcane is renewable and sustainable, which means we can keep this up for a long time.  

But wait; there’s more! Sugarcane is also considered a waste product, which means that once it's been used to make sugar, it’s thrown away and eventually winds up in a landfill. HOWEVER, the big brains at Beautyblender have figured out a way to repurpose used sugarcane, reusing that “waste” to create a carbon-neutral, plant-based beauty product — all while maintaining the same soft bounce of the award winning OG BB.

But does it work as well as the OG Beautyblender?

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Like the original, Bio Pure is designed to be wet, so as long as you wet, squeeze and bounce, it’ll be megasoft, mimic your pores and give you that skin-like finish. Bonus: Bio Pure absorbs water, not makeup, so it’ll save you some product and scratch in the long run 💋💰💜.

Can’t get enough Bio Pure?

Get you one! And check out all the FAQs for any burning questions we left unanswered, or just watch our founder slay all day on GMA.