Why Liquid Foundation Is The Best

Years ago, only a few foundations existed and finding the right formula was tough. Now, the foundation market is filled with not only liquid...

Years ago, only a few foundations existed and finding the right formula was tough. Now, the foundation market is filled with not only liquid and powder options, but also tons of different brands and price points. While it's nice to have options, it's easy to feel overwhelmed. Don’t worry though, we found a solution. This is why we’re letting you in on a secret: liquid foundation is the best. And we love it so much we made our own: Beautyblender Long-Wear Liquid Whip Bounce Foundation proves that liquid foundation is the best. One word, 8 letters: C-O-V-E-R-A-G-E. That’s the entire point of using foundation anyway, right?

Liquid vs Powder


Liquid foundation is a beauty classic that's stood the test of time. It’s been around since 1914–clearly, the stuff works. It’s made for all skin types but is especially beneficial for dry skin. Our Bounce formula fills in lines and wrinkles seamlessly, which are typically emphasized when using a powder foundation. Also, when applied before concealer, liquid foundation can cover blemishes and spots that powder foundation might just temporarily hide. Basically, this liquid magic could eliminate some of the need for cover-up in your routine.

Beautyblender Bounce Foundation Formula


We’re going to brag for a sec because our liquid foundation is the best. Beautyblender’s Bounce formula has all of the coverage without any of the weight. Our foundation is light and infused with hyaluronic acid–you know, the alchemy in everyone’s skincare regimen. As if it wasn’t enough for liquid foundation to fill fine lines, we added hyaluronic acid to seal the deal. That ish will keep you young.

Dewy Foundation


The type of foundation you use also depends on the look you want. We’re dewy gals here at Beautyblender and have never met a match like liquid Bounce Foundation and our OG Beautyblender – they’re the best.

With liquid foundation, it’s easy to control the amount of makeup you’re applying while maintaining a great blend. You can mix our Bounce formula with primer or moisturizer to dilute the amount and keep a consistent finish and pigment. And since our blenders are designed to repel makeup, you’re not wasting a dime of product. Just make sure you’re using the Beautyblender as it should be: damp.

Shade Matching 


So, if you’re looking for the best liquid foundation, bounce over to our collection. They’re vegan, cruelty-free, and formulated without parabens, phthalates, oils, or sulfates. Even without all of the harmful ingredients, Bounce foundation can hang with the rest–you’re both perfected and protected. Especially when you incorporate Selfie Shield primer into your routine.

Read More: 6 Steps To Achieving A Flawless Foundation Blend

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