Introducing BOUNCE™ Liquid Whip Cream Blush + How To Apply Blush

Did anyone ever teach you how to apply blush? 

For most of us, the answer is a big fat NOPE. Concealer? Sure. Lipstick? Absolutely. But blush? Not so much.

For some reason, people seem to think that we are just born knowing where to put blush. Which is funny — and a little scary! — considering how quickly blush can go awry in the wrong hands.

But not to worry! Today we’re tackling the ins and outs of perfect blush application, starting with the best blush for your face shape. 


Introducing BOUNCE™ Liquid Whip Cream Blush 

Easy come, easy glow

Before we jump into how to apply blush, we’ve gotta talk *OUR* blush. That’s right, people — Beautyblender blush is finally here!!! Here’s what you need to know.

What is BOUNCE™ Liquid Whip Cream Blush?

BOUNCE blush is a hybrid cream-to-powder formula. It delivers a buildable wash of color for cheeks and lips, and its transformative formula creates a totally natural finish so it blends like a dream. 

Hot poured as a liquid and whipped into a creamy texture, BOUNCE™ Liquid Whip Cream Blush has the staying power and finish of a powder without any caking or cracking. And because it’s specially formulated to go on like cream but set like powder, BOUNCE can pull double-duty as a lip color too💋.

BOUNCE blush is also:


—Free or parabens, gluten and cruelty of any kind

—Supercharged with Vitamin C to protect and and brighten skin

—Full of hyaluronic acid to plump pores and seal in moisture

—Fortified with tourmaline, a mineral with anti-aging properties that makes skin more radiant and youthful

Now, we know it can be hard to figure out how to pick the right blush color, which is why we’ve created a foolproof formula for BOUNCE.

BOUNCE comes in 4 beautifully blendable shades for every skin tone:

—Cheeky Pink (ideal for light skin tones)

—Playful Peach (ideal for medium skin tones)

—Flirty Rose (ideal for tan skin tones)

—Blissful Berry (ideal for deep skin tones)


To apply, simply grab a damp Beauty.Blusher, dab onto cheeks (and lips if you like!) and blend out.


How to Apply Blush

1. Pick your blush

Before we get into where to apply blush, you have to find the right blush. Obvs, we at BB are partial to BOUNCE™ Liquid Whip Cream Blush, which you detectives *prob* figured out from the first half of this post 🕵🏽‍♀️. But in general, when it comes to applying blush, experts tend to recommend liquid, cream, gel or hybrid formulas these days. 

That’s because traditional powder blushes are more likely to settle into pores, fine lines and dry skin, which makes your makeup — not your glow — stand out. But even if you don’t settle on BOUNCE Blush, make sure you pick something that’s ultra blendable and buildable. The right product will make it easier to naturally figure out how to use blush in general AND where to put blush day to day. 

2. Find your face shape

Now that you've got the perfect blush, it’s time to get down to the nitty gritty: how to apply blush for your face shape. This means, where to put blush on round faces, how to apply blush for oval faces, doing a flawless blush application for square faces, and so on. It’s a lot! We know.

3. Wet, squeeze and bounce on blush 

Now that you know how to pick the right blush color AND where to apply blush for your face shape, you’re ready to go!

—Wet it to saturate
—Squeeze out the excess moisture
—Bounce — don’t drag! — it onto the spots outlined above

    And when in doubt, remember: You can never go wrong with a little pop of color right on the ridge of your cheekbones.


    Can’t get enough face-shaped fabulousness?

    Learn how to contour round, oval, square or heart-shaped faces!