Unlike a lipstick that can stand out or a shimmering eye shadow that’s meant to shine, foundation is the star player behind the scenes. After all, the best foundation shouldn’t be seen at all. So how do you find the right foundation shade that actually lets your skin look like skin? Read on for a few tips on how to find your best foundation match!
1. Understand Your Undertone
You probably aren’t confused about whether your skin falls into a light or deep category, but undertones may leave you a bit puzzled. Warm undertones usually have traces of gold and red in their skin; these complexions typically get darker in the sun and never burn. Neutral undertones have an equal mix of cool and warm tones. These types typically tend to get darker in the sun and sometimes burn. Cool undertones have hints of pink and blue in their skin and may tend to burn more easily.
2. Swatch Test
Sure, swatching on your forearms make for a great Instagram shot, but the skin on your body may not be the same shade as your complexion. Once you found a few shades that might work for you, swatch directly onto your cheek down to your neck Let it sit for a few minutes and see how it adjusts to your skin. Foundation can sometimes oxidize with wear and get slightly darker from the mixture of elements and the oils on your skin.
3. Find the Light
Just like getting the perfect selfie, lighting is everything. Once you’ve swatched, skip the fluorescent lighting in-store and head outside to see how the pigments look in natural light. If your makeup is too light, you will look ashy or as if you have a gray cast on your skin. If the formula is too dark, it can make your complexion look muddy. Look for the shade that disappears into your skin most is your right match.
Find your perfect foundation shade match with one of the 40 shades in our Liquid Whip Long Wear Foundation collection! This weightless, full-coverage foundation gives you a flawless finish every time–especially when you apply it with a Beautyblender.