An Inside Look at Sephoria 2019

This September we had the incredible opportunity to attend Sephora’s Sephoria House of Beauty. And let us just say–it was...

This September we had the incredible opportunity to attend Sephora’s Sephoria House of Beauty. And let us just say–it was ah-mazing. We had so much fun showing off our fave Beautyblender products and getting to meet our peers in the beauty industry. Here’s an inside look at what went down at Sephoria 2019.

What is Sephoria?


Sephoria House of Beauty is basically like a music festival–but for beauty. For two days, the best beauty, skincare, haircare, and wellness brands come together for an Instagrammable extravaganza filled with new product launches, lavish beauty exhibitions, and Masterclasses from industry professionals. 2018 was the first annual Sephoria in honor of Sephora’s 20-year anniversary. This year, the event featured 16 rooms with unique beauty experiences from free services to photo ops to spa treatments. Let the FOMO set in.

Beautyblender Sephoria

Beautyblender at Sephoria


We were honored to have Beautyblender exhibit at Sephoria this year. We got to show off our brand new brushes collection, The Detailers. These 5 do-it-all brushes are basically your end all, be all of brushes. 3 of the 5 brushes have colling rollerball tips on the end to help depuff skin so you can put your freshest face forward. Fun AND functional, right? We had a blast hanging with attendees and showing them how to use these amazing tools.

Beautyblender Sephoria

We also had our Beautyblender Foundation Factory booth up and running. Our founder Rae Ann Silva was there front and center to help visitors find their perfect foundation shade and experiment with our very own Bounce Foundation. Check out some of our favorite shots from Sephoria 2019 below. We’ll be reminiscing about this event until Sephoria 2020! *heart eyes emoji*

Recent Articles