Information We Collect

Information we collect directly from you

We collect the information you provide directly to us, such as when you open an account, place an order, ask to receive emails, contact customer service, or interact with us on social media.

The types of personal data we may collect directly from you include: Contact information, such as your name, email address, mailing address, and phone number; Account information, such as your username and password; Billing information, such as credit card details and billing address; Optional information you may choose to provide, such as your social handles, makeup and color preferences, age range, gender; and Any other information you choose to provide, such as product reviews, responses to surveys or quizzes or to receive customer support.

Information about your use of our Services

We collect information about your use of the Services, such as the products you buy or express interest in.

Information we collect from other sources

We may collect information about you from other sources, including:

Other users, such as through our refer-a-friend program or e-gift card offerings. If you choose to participate in our refer-a-friend program or purchase an e-gift card for someone else, we will collect information about your friend (such as a name and email address) in order to invite your friend to shop with us or send them their e-gift card. Third-party social media services. When you access the Services through a social network, we collect information about you from the social network in accordance with your settings on the social network. If you interact with us on social media, we will collect information about those interactions. The information we may collect includes your name and email address. Other unaffiliated third parties, including advertising networks, media monitoring companies, and publicly available sources.

Information we collect by automated means

When you visit our sites, interact with our communications, or visit our stores, we collect certain information automatically. To collect this information, we may use cookies, web beacons, and similar technologies. A “cookie” is a text file that websites send to a visitor‘s computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as a pixel tag or clear GIF, is used to transmit information back to a web server. We may also collect information about your online activities over time and across third-party websites. The information we collect automatically may include:

URLs that refer visitors to our websites; Search terms used to reach our websites; Details about the emails we send, such as opens, clicks, and unsubscribes; Details about the devices that are used to access our websites (such as IP address, browser information, device information, and operating system information); Details about your interaction with our websites (such as the date, time, length of stay, and specific pages accessed during your visits to our websites, referral activity, and which emails you may have opened); Information about activity in our stores, such as through closed circuit TVs for security monitoring or geofencing to identify traffic in our stores; and Usage information (such as the number and frequency of visitors to our websites).

We may associate this information with your Beautyblender account if you have one, the device you use to connect to our Services, or email or social media accounts that you use to engage with Beautyblender.